The Mobile hot Potato

Plan, cook and enjoy a good baked idea. When it comes to mobile strategy, I don't think I've ever heard and used so many analogies or metaphors to convey the complexity of this subject. Mobile development is difficult.

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Someone else has already done it

Be inspired!

You have to pave your way through huge amounts of technical considerations, time implications, stakeholder expectations and the ever-changing landscape of consumer behaviour. Moreover, all others also try to make use of a strategy for mobile, so original ideas are difficult to create. Someone else has done it, whether it is in development, whether it has been developed, live in China and has been working for about five years.

New ideas are constantly coming on the market and that keeps us sharp. Some ideas already exist, but this does not mean that your ideas (and your brand) for your platform have no advantages for the target group you serve. What is already there, you should inspire to get a better idea, to make the next step, to catch the lead with your mobile strategy.

Sometimes, however, I struggle to understand why my colleagues/customers don't all jump on mobile (not literally of course) like I would. What I mean is that all statistics point to the ever increasing importance of mobile use for marketers (strategy) and consumers (in use). So again, why doesn't everyone jump on mobile like me?

Sometimes, however, I struggle to understand why my colleagues/customers don't all jump on mobile (not literally of course) like I would.

Sam Watson

Head of Mobile

Everyone gives it through...

This is because mobile is not just something and is about one night of ice. It's a hot potato in companies because everyone passes it. Why? Marketers who have inherited older apps just don't know where to start. Business owners often have a vision for an app that they can only discard when they're done. Huge multinational corporations have insane, IT bureaucratic processes that keep teams in the knot. Business owners who stop the project, marketers who want to go ahead, IT departments take over a project and change it from customer-oriented to IT-process guiding.

Yes, I see it and I want to help. Here is my guide (five practical tips) on how customers can navigate the mobile development paradigm, using baked potatoes as a reference point. Why? Just for fun.

Ask your audience if they are hungry

Do some user research! If you have an existing app, look at its use and look at your competitor's landscape for some macro trends. We are at an age where new ways to get things up quickly appear. These new ways and behaviors determine the roadmap decisions of your future product.

Think about how you are going to cook it

Cross Platform/MVP First/Lean/Agile/Kanban all have a place in our digital world, keep abreast of basic principles, but don't worry about being an expert. The quicker you become an expert on one discipline, the quicker you lose contact with the larger whole and the purpose of your mobile strategy.

Experiment with fills

Step into a new psyche of sprint ideas to get out of your old routine. Create new fills, variations, longer or shorter baking times. You and your company will try something new and can quickly see and adjust the results with input from the public.

Keep abreast of the latest recipes trends

Follow various platforms and keep an eye on funding rounds to see which startups can disrupt your industry. Guarding behaviour as it continually evolves, because evolution is inevitable. We are starting to think about a moneyless society. 5G is going to change the internet speeds and people consume content, how and where they want it. Come out of your comfort zone and embrace the evolution of behavior.

It's your potato, own it!

This is your product, know it, don't just look ahead. Look back, think about how you should help to enlighten your peers so they know how and why, show them that you know your potatoes and know what variations are working or not!

Hopefully with these 5 tips I have given some food for thought when it comes to a better owner of your mobile strategy. The only thing I can give you no advice about is passion. If you don't have it, don't pretend and if you have, everyone will know!

Anyway, if you came here for a real recipe for baked potato, Please!

SOURCE article: The Drum By Sam Watson, head of mobile at Brass