Digital Transformation tips!
Martijn Baart - Digital Marketing Strategist at Redkiwi.
- In traditional marketing, the product is central, change your strategy and think from the customer's point of view. This can be done simply by having a good data strategy, so that you can become even more relevant to your customers.
- Due to all technological developments, we see a shift from an 'inside out' approach to an 'outside in' approach, as a result of which it is not your product, but your customer and his network that is becoming increasingly important.
- Objectives and KPI's are there on multiple levels. Provide a clear vision for the goals you want to pursue and the KPIs that need to measure this.
- Be relevant to your customer and do so through the right channels!
How you gonna do that? Feel free to contact Martijn, he will be happy to tell you how!