Day Traditional loyalty Programs
Traditional loyalty programs almost exclusively support a transactional relationship with the consumer. Scores, levels and rewards are analyzed. It does not work. Small brands know that customer loyalty is much simpler (note that simply is not the same as ' easy ').
When devising a loyalty program, the value proposition cannot be determined by the transactional nature of the relationship. The main advantage should not be to get rewards. Rewards should be complementary to the general message of the brand about what the organization stands for and why someone should be concerned about it.