DSP Group

DSP Group is an independent research, consultancy and management agency located on the IJ-oevers, Amsterdam. Since the foundation of the bureau in 1984, they have been working frequently on behalf of the Government (ministries, provinces and municipalities), but also for civil society organisations at national, regional or local level.
Video: Robert Lagendijk

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Building society

The question

The old website no longer joined the company. A website with which we can serve more (potential) customers!

The challenge

The challenge was mainly to draw the target groups through personas, the entire process and the customer journey that accompanies them.

What do you stand for?

A new online identity. That's where DSP group was looking for. Our answer was that we should return to the base and search together for what DSP group is standing? Where do you believe in? The start of a perfect partnership was born with answering these questions.

DSP Group adapts

On the theme, subject, or command

The answers from the strategic sessions gave more insight than was previously assessed. The result was a new logo where society comes through. Because DSP is not green, blue or red, but adapts to society. DSP Group is more than anyone in the middle of society.

It is a website where the identity of DSP really emerges.


Full Service Digital Agency
No defined colors, positions, and margins

Flexible and accessible

The implementation of the new concept in the website was a party on it's own. A logo that always feels good on any background whatsoever. And that combined with the freedom of colors. With WordPress, the site is then developed, so management is simple and easy to understand.