Hatenboer-Water

Hatenboer Water is a specialist in water treatment for various business markets. And that since 1906! Now, more than 100 years later, Hatenboer Water is known as a full service company for water treatment. With offices in the Netherlands and Singapore they deliver sustainable water worldwide to offshore and land based industries. An International Company, in need of an internationally oriented website!

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Tailor made water

The question

Bring together all the information and design a website so that Hatenboer-Water customers can operate globally.

The challenge

Because of its versatility in water activities, it is a challenge to make clear what Hatenboer Water stands for.

The World behind Water

Create

Hatenboer-Water has a lot of information available to its customers. They design, produce, install and maintain water treatment systems, but also supply the spares & consumables and have an advisory section on the quality of the equipment that provides training and sampling.

Showing and telling about their entire scope or supply is therefore the biggest goal of the website. But, they offer so much that the route to ' the perfect match ' can sometimes be a complicated one. Because of its versatility in water activities, it is a challenge to make clear what Hatenboer Water stands for. The various customer groups must also be approached. Besides the nautical customers, for example, Horticulture, Food & beverage and aquaculture must also be addressed. Redkiwi developed a well-organized website in TYPO3 to make that clear!

So much to tell

Digital

We have used a lot of content blocks containing short text and photos. With These content blocks it is not only for users to be clear and user-friendly, but also for Hatenboer Water itself. By means of the loose content blocks they can easily change and change content in the backend, without the frontend.

We have tackled The process through the scrum method. After Short sprints The different teams showed the development. In this way, all requests were made immediately and any problems solved. After go, Redkiwi has been in the office for three days internally at Hatenboer-Water to explain all the ins & outs of the website.

Since the beginning of 2019 is also Hatenboer-Neptunus Live. This website is developed in the same CMS. Where Hatenboer-Water has only been delivered in English, this website is available in two languages; Dutch and English.

A website with

Impact

Since March 2018 The website of Hatenboer-Water is live. The website is easy to find and up to date. For Example, the staff uses the website as a source to get documents to the customer. Visitors find the information you want faster. Due to the restructuring and various applications, a clear website has been developed. For Example, by correct filters. Smart Search filters on the product page quickly take you to the right place. You can select based on market, type of product and brand. We've created subfilters that make the search for the right product easier. When Selecting the filters, the dynamic search field is adjusted immediately.

Hatenboer-Water has world-wide representations. On a dynamic global map, all locations of agents and stock points are automatically loaded by means of the geocoding API. This API retrieves the latitude and longitude, based on the business addresses in Google Maps. These addresses are then automatically linked in the backend to the custom-made legend.

The other gem, is the self-built Mailchimp plugin. In TYPO3 This link did not exist yet. And doesn't a link exist? Then we build it ourselves. It is now possible to have the contact form to register automatically for the newsletter of Hatenboer-Water. The website shows which world is hiding behind water and serves the customers of Hatenboer-Water clearly.

Our visitors come from all over the world and each have their own specific needs. We have taken the time extensively to rethink the site thoroughly. Where and how do we reach all modes of sport? Tailor Made Water has proved to be a good starting point as an overarching tagline. The website gives the correct colouring.

John Madden

Manager Communications