Stichting JP van den Bent

JP van den Bent Foundation supports people in their lives. The one that is very common is not for the other. JP helps people live their lives as they wish. It provides the support needed to fulfill ideals, dreams and desires, where feasible.

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People tell the story

The question

The old website no longer joined the company. A website with which we can serve more (potential) customers!

The challenge

The challenge was mainly to draw the target groups through personas, the entire process and the customer journey that accompanies them.

People tell the story

Every human is unique

The JP website had to reflect what the foundation stands for. The big challenge was that they did not want to place the people they support in boxes. There is no fixed method per client, each person is unique.

A website that feels like JP.

The result is a website that feels like JP. The people at JP are the story: the clients, the relatives, the referrers and the employees. By portraying them as they are, through video, photography and text, their story is told. Thus also the story of JP.

Also, the site had to be accessible to everyone as much as possible. In both technical and design choices, the question was asked: does it contribute to the usability of the site?


Multi-party Co-creation

In collaboration with De Communicatiemakers (text), The Media Brothers (video), Medea Huisman (photography) and Human Safari (strategy).