Join the world of Mammoet
The old website no longer joined the company. A website with which we can serve more (potential) customers!
The challenge was mainly to draw the target groups through personas, the entire process and the customer journey that accompanies them.
Mammoet wants to be able to serve all its target groups - from consumers and Gold Members to retailers and staff - optimally. That's why we were asked if we could develop an e-commerce platform that could be reached anywhere in the world. The shop had to be optimized for each device. Clearly. We took care of that!
A team full of expertise
Prior to the technical realization we had several strategic sessions with Mammoet. This involved Redkiwivarious disciplines, including technology, design and online marketing. The strategic sessions resulted in a complete plan. The project was then divided into two subprojects:
- Design (fully responsive)
- Technical realisation
The shop had to be optimized for each device. Clearly. We took care of that!
The webshop is equipped with Spotler and a storelocator. The customers are imported into both systems and divided into the five customer groups. From Spotler, Mammoet can easily carry out various mailing campaigns himself. Spotler provides clear statistics, so that each new action can be tailored even better to the target group in question.
The back-end and back office system
We developed the e-commerce platform Magentoand linked the webshop back-end to the back office system (SAP). Ideal for order placement, stock management and the handling of product shipments.