This platform saves lives
The old website no longer joined the company. A website with which we can serve more (potential) customers!
The challenge was mainly to draw the target groups through personas, the entire process and the customer journey that accompanies them.
New Recruitment method
For pharmaceutical companies and research centres it is increasingly difficult to find subjects for their medical examinations. The online platform has to do with a challenging development; The growing economy. The better it goes with the economy, the more difficult it is to convince the main target group to become a test person.
With the growing of the economy the production of medicaments rises. However, the number of people who paid for it wants to work on medical examinations decreases. The largest target group are the students. The need for extra income is decreasing and for students it is becoming more expensive to study delays.
Redkiwi was asked to develop a platform that would trigger potential subjects to participate in medical examinations. The user-experience had to be optimal. The large amount of information must be displayed clearly and in a clear overview. Because of the collaboration between Medians and renowned research centres, the platform only provides reliable medical examinations with very reliable data. A medical research process is costly and has very short deadlines. Reliability, overview and exactly the right information are crucial in the consideration to become a test person.
To display all this information, an organized overview was needed. The Previous website of Medians was obsolete and visually unattractive. There were three separate domains to approach both Dutch, German and English speaking subjects. Students surf a lot on mobile devices, so a responsive website is a must. The potential subjects, both young and old, must be able to easily identify The surveys they are eligible for.
What does this mean for the customer?
The redesign with an optimal user-experience is successful. The information is clear, concise and visually appealing. Short animation videos are used to explain difficult concepts and the information is displayed in a question and answer structure. There is a choice of soft colour accents to facilitate reading. The experiences of other platform users were given a prominent position. This provides persuasive power.
The users, both young and old, navigate effortlessly, even on mobile, through the surveys. In Order To make the search process as efficient as possible, extensive filtering options and an intelligent search function are used. You can filter for variables such as gender, research center, and location. The page reloads seamlessly and quickly, so that subjects immediately find the surveys they are eligible for.
In Addition, a map has been implemented that shows where the current surveys take place. So a visitor can find all the information you need at a glance. The website is responsive and now has visitors in The Netherlands, Belgium and Germany. The number of support questions has declined dramatically and the conversion has been significantly increased.
Netherlands + 35%
Belgium + 35%;
Germany + 50%.
In Addition To Dutch, German and English, there is an international extension. For Example, Medians is also available in French to serve Wallonia.
The results are wonderful! The more subjects, the more lives are saved.
Previously, the recruitment of test subjects was mainly carried out offline from the research centres. The research centers placed advertisements in newspapers. A central platform with an online overview was not there. Because It was very interesting for subjects to earn money, the research was sought through the traditional channels. The largest target group, the students are right online and especially on mobile reach.
It is extremely important that the online platform is reliable. Is this a thorough investigation from reputable research centres? Is the website reliable? After all, It is about your own body. Reliability is created among others by the fact that experiences of other subjects are shown prominently. There is a lot of information available, which is clearly displayed to prevent information overload. The Renowned research centres, such as the Erasmus Medical Centre, are clearly in The picture.
The innovative power of the project is that Medians is more effective in recruiting medical subjects after the launch of the platform. The platform is available in multiple languages under 1 domain.
Medians has set a trend, even the research centres themselves are now paying more attention to online recruitment. In contrast to exclusively recruiting via the traditional channels they recruit now also on-line subjects.
I know few websites that are so user-friendly on mobile devices!
Medians co-owner, Lars Admiraal on the project of Redkiwi :
' Cooperation with Redkiwi Went very smoothly. It is clear that they have a lot of experience. The work sessions were pleasant and helped us to deepen our target groups. After we mapped everything, we gradually moved on to the design phase. Via Invision We immediately had a good idea of the final design. I know few websites that are so user-friendly on mobile. The Design Works! We operate our website in the countries of the Netherlands, Belgium and Germany where we have achieved a huge increase in conversion rates. '