This platform saves lives
The old website no longer joined the company. A website with which we can serve more (potential) customers!
The challenge was mainly to draw the target groups through personas, the entire process and the customer journey that accompanies them.
The task: to build a website that triggers people to become a medical trial person. The previous website of Medians was outdated and visually not really attractive. And to approach both Dutch, German and English speaking subjects, there were three separate domains. In short: Time for a website with a completely new look, with multiple languages under one domain.
Too much information? No! We have been able to display the large amount of information on the website. For example, we used short animation videos and we poured the information into a question & answer-structure. This way the visitor can find the necessary information at a glance. We also chose soft colour accents for a pleasant readability.
Rick (back-end developer at Redkiwi): 'To make the website visitor's search process as smooth as possible, we've used filters and a clever search function. You can filter for variables such as gender, research center, and location. The page reloads silently and quickly, allowing you to instantly find a survey that qualifies you. In addition, we have implemented a map that shows where current surveys are taking place. '
Lars (co-owner Medians): 'The cooperation with Redkiwi went very smoothly. They have a lot of experience and their portfolio appealed to us, especially in terms of look-and-feel. The work sessions were pleasant to get to know each other better, but also to deepen our target groups. After we mapped everything, we gradually went to the design stage. Via Invision we got to see the designs, so we immediately had a good idea of the final design.'
'And the design works! We operate in the Netherlands, Belgium and Germany, where we have achieved the following increased conversion rates respectively:
– The Netherlands + 35%;
– Belgium + 35%;
– Germany + 50%.
A significant increase. '
I know few websites that are so user-friendly on mobile devices!
Lars: ' Our biggest target group are students. Being a lot on mobile surfing, a responsive website was a must. And I'm very happy with the end result! I know few websites that are so user-friendly on mobile devices! In addition, we receive a lot of positive feedback on our website from research centres and subjects. All in all: a very user-friendly website that does what it needs to do!