Medians is an online platform for research into the effects of new medicines. Potential test subjects will find an overview of the current medical examinations. Redkiwihas created a platform with an optimal user experience. The new platform will increase the number of test subjects. The number of support questions has decreased and the conversion has increased significantly; Netherlands +35%, Belgium +35%, Germany +50%.

1 Computable Award nomination
2 Indigo Design Awards
35% + conversion NL & BE
50% + conversion DE
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This platform saves lives

The question

The old website no longer joined the company. A website with which we can serve more (potential) customers!

The challenge

The challenge was mainly to draw the target groups through personas, the entire process and the customer journey that accompanies them.

New recruitment method

It is becoming increasingly difficult for pharmaceutical companies and research centres to find test subjects for their medical examinations. The online platform has to deal with a challenging development; the growing economy. The better the economy is, the more difficult it is to convince the main target group to become a test subject.

As the economy grows, the production of medicines increases. However, the number of people who want to be paid to participate in medical examinations is decreasing. The largest target group is the students. The need for extra income is decreasing and it is becoming increasingly expensive for students to delay their studies.

Redkiwi was asked to develop a platform that triggers potential subjects to participate in medical studies. The user-experience had to be optimal. The large amount of information must be displayed clearly and conveniently. Due to the cooperation between Medians and renowned research centres, the platform only contains reliable medical examinations with very reliable data. A medical research project is expensive and has very short deadlines. Reliability, overview and exactly the right information are crucial when considering becoming a test subject.

In order to display all this information, an organised overview was needed. The previous Medians website was outdated and no longer visually attractive. There were three separate domains to approach Dutch-speaking, German-speaking and English-speaking subjects. Students surf a lot on mobile devices, so a responsive website is a must. Potential subjects, both young and old, must be able to easily identify the studies for which they are eligible.

What does this mean for the customer?

The redesign with an optimal user experience is successful. The information is clear, concise and visually attractive. Short animation videos are used to explain difficult concepts and the information is displayed in a question and answer structure. Soft colour accents have been chosen to make reading easier. The experiences of other platform users were given a prominent position. This provides persuasiveness.

The users, both young and old, navigate effortlessly, even on a mobile, through the surveys. To make the search process as efficient as possible, extensive filtering options and an intelligent search function are used. You can filter by variables such as gender, research centre and location. The page reloads seamlessly and quickly, so that subjects can immediately find the examinations they are eligible for.

In addition, a map has been implemented that shows where the current investigations are taking place. A visitor can therefore find all the information he needs at a glance. The website is responsive and now has visitors in the Netherlands, Belgium and Germany. The number of support questions has decreased dramatically and the conversion has increased significantly.

Netherlands + 35%

Belgium + 35%;

Germany + 50%.

In addition to Dutch, German and English, international expansion is taking place. In this way, Medians will become available in French to serve Wallonia as well.

The results are wonderful! The more subjects, the more lives are saved.

The importance of


Previously, the recruitment of test subjects was mainly carried out offline from the research centres. The research centres placed advertisements in newspapers. There was no central platform with an online overview. Because it was very interesting for test subjects to earn (extra) money, the studies were searched through the traditional channels. The largest target group, the students, can be reached online and especially on mobile phones.

It is extremely important that the online platform is reliable. Is this a thorough research from reputable research centres? Is the website reliable? After all, it's about your own body. Reliability is created, among other things, by prominently displaying the experiences of other test subjects. A great deal of information is available, which is presented in a clear way in order to prevent information overload. The renowned research centres, such as the Erasmus Medical Centre, are clearly in the picture.

The innovative strength of the project is that Medians is more effective in recruiting medical test subjects after the launch of the platform. The platform is available in multiple languages under one domain.

Medians has set a trend; the research centres themselves are now also paying more attention to online recruitment. In contrast to recruiting only through the traditional channels, they are now also recruiting test subjects online.

I know few websites that are so user-friendly on mobile devices!

Lars Admiraal

Co-owner Medians
Responsive all the way

Lars Admiral

Medians co-owner, Lars Admiraal on the project of Redkiwi:

The cooperation with them Redkiwiwent very smoothly. It's obvious they have a lot of experience. The work sessions were pleasant and helped us to deepen our target groups. After we had mapped everything, we gradually moved on to the design phase. Through Invision, we immediately had a good idea of the final design. I know of very few websites that are so user-friendly on a mobile phone. The design works! We operate our website actively in the Netherlands, Belgium and Germany, where we have achieved a tremendously higher conversion rate.