Orange Equipment

Orange Equipment was one of the first to dare to take the step to offer capital goods exclusively online. The idea was simple: get quality workshop equipment from the garage as cheaply as possible. They offer lift bridges, tyre changing machines and balancing machines 30% cheaper than other suppliers without compromising on quality, service or information.

250% more growth than budgeted
1.000.000 expected annual turnover
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Order smarter workshop equipment

The question

In order to win the trust of the customer, a good, reliable webshop had the highest priority right from the start.

The challenge

A new company, in a conservative market and as a cheaper supplier a stranger in the bite. How do we show that Orange Equipment is the professional supplier where you order smart workshop equipment.

Economical by being smart

Create

Orange Equipment makes it possible to order professional workshop equipment at low cost. They offer lift bridges, tyre changing machines and balancing machines 30% cheaper than other suppliers without compromising on quality, service or information.

With the webshop, they were one of the first to dare to take the step of offering capital goods exclusively online. The idea was simple: quality workshop equipment as cheaply as possible at the workshop. ...get it. When purchasing capital goods such as lift platforms and balancing machines, customer confidence is essential. Orange Equipment delivers good equipment and service at the lowest possible price. The reason they can keep the costs low is, besides cutting the costs for a sales representative, competitively calculated sales prices, delivery directly from the factory, a 3-year manufacturer's warranty and a 'Service on location' partner. In addition, the payments will only be made in advance, by means of IDeal or debit card payment upon delivery. Everything is aimed at bringing lift bridges, tyre changing machines and balancing machines to the end user as cleverly as possible. 

Building trust

Digital

In order to win the trust of the customer, a good webshop had the highest priority. RedkiwiThe webshop was developed in Magento2 Open Source. The reviews and references contribute to the reliability. As well as the live chat and the call me back form. On the product page you will find clear information and beautiful pictures of all equipment. The ordering procedure is clean & The system is easy to understand and offers options for adding accessories. The webshop runs on our servers, optimized specifically for Magento2 hosting. Increasing the online visibility takes place via Google Adwords. Through Google Shopping as well as remarketing and text ads. The automotive industry is a relatively conservative market, which is why offline visibility is relevant and Orange Equipment regularly advertises in trade journals.

A result with

Impact

Orange Equipment is convinced that they are deploying enough online and offline resources to give the customer confidence in them and the product. And as it turns out, the sales figures immediately exceeded expectations and the company is already very successful in its short existence of four months. The target turnover was exceeded by 250% in the first quarter. The number of visitors is increasing every month. The annual turnover is estimated at € 1.000.000,- within 2 years and Orange Equipment expects to be active in 3 to 5 countries at the same time.