250% More growth than size
1.000.000 Expected annual turnover

Orange Equipment

Orange Equipment is one of the first to make the step to offer capital goods exclusively online. The idea was simple: to get quality workshop equipment as cheaply as possible at the garage company. They offer car lifts, Bandenwissel machines and balancing machines 30% cheaper than other suppliers without compromising on quality, service or information.

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Order Smarter Workshop Equipment

The question

To win the customer's trust, a good, reliable webshop was the top priority right from the start.

The challenge

A new company, in a conservative market and as a cheaper supplier a strange duck in the bites. How do we show that Orange equipment is the professional supplier where you order smart sheet equipment.

Profitable by being smart

Create

Orange Equipment Makes it possible to order inexpensive professional workshop equipment. They offer Car lifts, Bandenwissel machines and balancing machines 30% cheaper than other suppliers without compromising on quality, service or information.

They have the web shop as one of the first to make the step to offer capital goods exclusively online. The idea was simple: Quality workshop equipment as cheaply as possible at the garage company Get. When purchasing capital goods such as car lifts and balancing machines, customer confidence is essential. Orange Equipment delivers good equipment and service at the lowest possible price. The reason that they can keep the costs down is, in addition to cutting in costs for a representative; Sharp calculated sales prices, delivery directly from factory, 3 year manufacturer's warranty and a ' Service on location ' partner. In addition, payments are made exclusively in advance, using IDeal or bank upon delivery. Everything is aimed at bringing car lifts, Bandenwissel machines and balancing machines as smartly as possible to the end user. 

Building trust

Digital

To win the customer's trust, a good webshop had the highest priority. Redkiwi Developed the webshop in Magento 2 Open source. The reviews and references contribute to the reliability. As well as the live chat and the Bel-Me-back form. On the product page you will find all the equipment clear information and beautiful images. The ordering procedure is clean & Well-organized and options are provided to add accessories. The webshop runs on our servers, optimized specifically for Magento 2 hosting. Increasing online visibility takes place through Google Adwords. Both through Google product search and remarketing and text ads. The automotive industry is a relatively conservative market, which is why offline visibility is relevant and advertises Orange Equipment regularly in the trade journals.

A result with

Impact

Orange Equipment is confident that they are deploying enough online and offline resources to give the customer confidence in them and the product. And that turns out, the sales figures surpassed directly the expectation and the company is in its short existence of four months already very successful. The intended turnover was exceeded by 250% in the first quarter. The visitors numbers increase monthly. The annual turnover is estimated at €1 million,-within 2 years and Orange Equipment expects to be active in 3 to 5 countries in the same time.