Food in balance with nature
Developing an international business card that reflects the growth, ambition and story of Protix.
Protix is durable. The challenge is to also make the digital landscape more sustainable. Through elements that are reusable and can be linked together.
Insects are the ingredients of the future. That is what Protix believes in. With high-tech solutions, artificial intelligence, genetic improvement programs and ROBITCA, Protix brings the food system back into balance with nature. Not only do they conquer the Netherlands, but Protix is known worldwide as the market leader in insect breeding. A unique, innovative company that asked for a Dito website.
Protix would like to make a next step. This meant a corporate website that radiates the right professionalism. Despite being a very technical and industrial company, Protix find it important to tell a substantive story. So: What is their history, what are their values, goals and what products they deliver?
The website is the business card for the company. The design radiates the following themes: durability, fresh, clear, confident and modern. In addition, there is much use of quiet, natural colours on the website. And because Protix operates internationally, the website is in English.
The site has a very intuitive navigation structure. The navigation is based on three inputs and by means of anchors, several elements are linked together. In short: There is a lot of movement in the backend! ' What is also a special element is the footer. You'll also find the menu here, so you can find your way – wherever you are.
Protix is a young company founded in 2009 by Kees Aarts. They produce high-quality proteins made from insects, especially from the larvae of the black soldier fly. These proteins are used in fish and fodder and replace animal proteins and soy that are often sourced from the other side of the world. Protix contributes to a sustainable food chain. A wonderful story that had to be told in the right way in the Protix Journey!
With the clear design items around products and concepts we are able to set our story well in a future-proof design.