Customer driven?

Often you hear full service internet agencies talk about data-driven solutions. That's logical! There is an awful lot of data available that you can of course use to make your apron Redkiwiis a full service internet agency but prefers to use the term 'customer driven'. A customer-driven design takes your end users as its starting point. We design on the basis of a target group survey. This target group research leads to the definition of (a number of) end users of your products and/or services. Within this research we use data, but we also like to sit down with your end users.

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What research do I need to do in order to be customer driven?

We use the tools and studies below to work in a customer driven way. We do not only find it important to interpret data correctly, but also to meet your end users. This way you also experience the emotion of your end users when they visit your platform. This leads to new, valuable insights.

  • Tools that have (relevant) data such as Google Analytics, CRM, other databases, etc.
  • Interviews with those who are in direct contact with the target group (e.g. your customer service colleagues);
  • Quantitative research with end users from your target group;
  • Qualitative research with end users from your target group.

Why is research so important in a customer driven design?

You think you know who your customers are, but do you really know? Do you know what motivates your end users to purchase your services and/or products? Do you know what your end users need or what they want? Do you know why end users may not purchase products and/or services from you? Is the answer to any of these questions questionable or just a 'no'? Then you have to do some research. Research provides insight into, for example, the above questions, which is why doing research is important. This allows you to better adapt your digital solution to the end user because you just have to add or remove that one functionality, customer driven!

Would you like to know more about customer driven work? Or would you like to take a critical look at the customer driven process together? Full service digital agency Redkiwican help you with that. Call or mail us!

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Q&A

What makes Redkiwi unique?

What makes Redkiwi unique?

Sometimes our solutions are unexpected and daring. But always surprising and reliable. And from an open mind. Open Source is in our DNA. Accessibility in our hearts. A full service digital agency and everything we design and develop is from the client's quirky mind, customer-driven, which distinguishes you from the rest. Everything with just one goal: CREATE DIGITAL IMPACT!

What CMS systems do you use?

What CMS systems do you use?

We use three open source systems: Magento, TYPO3 & WordPress. Within these systems we always look at the best solution for your question.

Do you outsource your development work?

Do you outsource your development work?

At Redkiwi we have everything in house. So we do not outsource any development work.

What does your development street look like?

What does your development street look like?

We work according to OTAP Street. This means a development, testing, acceptance and product environment. This is to ensure the quality of the platform on the production environment.

What techniques and tools does Redkiwi use?

What techniques and tools does Redkiwi use?

Too much to mention in this piece of text. Otherwise, look at this page for an answer to your question.

Do I have direct contact with developers?

Do I have direct contact with developers?

Sometimes it's just better to talk directly to a developer. Involved as they are this is regularly the case.

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