Human centred design
During his studies Sander has been able to experiment with many different types of design: from graphic design to product design and websites. What these forms of design have in common is the search for the end user. Research to make a design fit perfectly to the needs and values of the target group.
Ultimately, the involvement that the end user feels with a product is one of its most important motives in realising a design. The passionate and informal atmosphere within Redkiwi also ensures a good involvement, and makes it possible to come up with new initiatives and to push boundaries!